Celkon Mobiles, is one of the India’s fastest growing mobile manufacturers with a strong presence across diverse regions and market segments. Founded in the year 2009 by leading telecom and retail industry veterans, Celkon is being led by Y. Guru as its Chairman & Managing Director. Over the years, Celkon has evolved expanding its capabilities to develop a range of connectivity and communication devices including feature phones, smartphones, Tablet PCs, wireless accessories and gadgets.
In 2011, Celkon entered the fast-growing smartphone segment, and has been innovating the market space, garnering several endorsements and high-praise from prominent industry leaders. Being in line with the needs of middle and lower sections of the society has helped Celkon gain popularity across diverse segments. Today, Celkon has over 125 direct outlets selling more than 1.5 lakh mobile handsets a month and has introduced more than 250 models in the market till date.
To be the preferred mobile brand of choice, by offering value for money products, ensuring reliable and timely after sales support, and having empowered employees.
1. Focus on innovation and research to bring in new features and applications
2. Adopt best practices in manufacturing
3. Ensure extensive product reach
4. Offer reliable and timely after sales support
5. Empower employees as brand ambassadors
Smartphone makers in the country
Manufacturing plants in Tirupati and Hyderabad
4G enabled Smartphones, Featurephones and Tablets
Mobile phone units(approx) produced every year
Mobile phone models
Service centers pan India
Highly skilled employees
Pan India retail partners
Innovation is at the core of what Celkon does, whether we are working on creating a new product or crafting a marketing strategy, we as a team are conscious about creating meaningful innovations that deliver value to the company and customers.
Technology is fast evolving to be one step ahead of competition, having a strong R&D competence is essential for business success. Our two R&D facilities located in Hyderabad and China is an indicator of our commitment to Research and Development.
For any organisation to grow sustainably, it is essential to have the right human resources in place. At Celkon, we are committed to attract and retain top talent available in the industry. Our dynamic and creative workforce is definitely our winning strength.
Having our own manufacturing units enables us to have a greater control over production process. This in turn will facilitate us to produce higher quality mobile devices which means higher customer satisfaction.
Competitive analysis, gap analysis and feature Vs price mapping.
Work on functions, tech specifications and aesthetics post approval from the market research team.
Prototype Build (NPI/Trial) launch for a small volume, ranging between 100-300 units, tested regularly on technical and functional aspects.
After final tests, the approved prototype is sent to the manufacturing plant for mass production.
Detailed marketing plan made based on the features and targeted price range, backed by various ATL and BTL activities that promote and empower stockists, distributors and retail partners.
Celkon has over 500+ dedicated service centres across India to ensure complete customer delight.