The Journey

Connecting Innovation with Experience

Relentless Innovation

Celkon Mobiles, is one of the India’s fastest growing mobile manufacturers with a strong presence across diverse regions and market segments. Founded in the year 2009 by leading telecom and retail industry veterans, Celkon is being led by Y. Guru as its Chairman & Managing Director. Over the years, Celkon has evolved expanding its capabilities to develop a range of connectivity and communication devices including feature phones, smartphones, Tablet PCs, wireless accessories and gadgets.

In 2011, Celkon entered the fast-growing smartphone segment, and has been innovating the market space, garnering several endorsements and high-praise from prominent industry leaders. Being in line with the needs of middle and lower sections of the society has helped Celkon gain popularity across diverse segments. Today, Celkon has over 125 direct outlets selling more than 1.5 lakh mobile handsets a month and has introduced more than 250 models in the market till date.


To be the preferred mobile brand of choice, by offering value for money products, ensuring reliable and timely after sales support, and having empowered employees.


1. Focus on innovation and research to bring in new features and applications
2. Adopt best practices in manufacturing
3. Ensure extensive product reach
4. Offer reliable and timely after sales support
5. Empower employees as brand ambassadors


  • 2009

    Inception of Celkon

  • 2010

    First product launch

  • 2011

    Celkon achieves 1 lakh unit sales in 1 month

    Celkon establishes it's presence in Nepal and Sri Lanka

    Actress Tamannah becomes Celkon's brand ambassador

  • 2012

    Indian cricket captain Virat Kohli becomes Celkon's brand ambassador

  • 2013

    Celkon Mobile Tri-Series (India, Sri Lanka & West Indies)

    Celkon Mobile ODI Series- India vs Zimbabwe

    Celkon associated with IPL as sponsors

    Celkon sells half a million units per month

  • 2014

    Celkon expands its presence to Africa and Middle East

    Celkon becomes South India's largest selling mobile brand

  • 2015

    Hon'ble Prime Minister of India Sri Narendra Modi lays foundation stone for Celkon manufacturing unit in Tirupati

    Hon'ble Chief Minister, A.P. Shri. Chandrababu Naidu performs Bhoomi Pooja for the Celkon Manufacturing unit in Tirupati

    Celkon launches its first manufacturing unit in Medchal, Hyderabad

  • 2016

    Celkon receivedMake in India Excellence Award

    Y. Guru, CMD, Celkon received SIBA Award at SIIMA Awards, Singapore

  • 2017

    Celkon establishes its new manufacturing plant in Renigunta, Tirupati

    Celkon expands its customer base to 40 million valuable customers

    Celkon joined hands with Dubai’s largest telecom player Etisalat Group

    Celkon partners with Bharti Airtel to offer Smartphones under “Mera Pehla Smartphone” initiative

Celkon today

Among the top

Smartphone makers in the country


Manufacturing plants in Tirupati and Hyderabad

Wide product Range

4G enabled Smartphones, Featurephones and Tablets


Top-of-the-tech brand

10 Million

Mobile phone units(approx) produced every year

40 Million

Worldwide customers


Mobile phone models


Service centers pan India


Highly skilled employees


Pan India retail partners

Pillars of Progress

Relentless Innovation

Innovation is at the core of what Celkon does, whether we are working on creating a new product or crafting a marketing strategy, we as a team are conscious about creating meaningful innovations that deliver value to the company and customers.

Strong Research and Development

Technology is fast evolving to be one step ahead of competition, having a strong R&D competence is essential for business success. Our two R&D facilities located in Hyderabad and China is an indicator of our commitment to Research and Development.

Dynamic and creative workforce

For any organisation to grow sustainably, it is essential to have the right human resources in place. At Celkon, we are committed to attract and retain top talent available in the industry. Our dynamic and creative workforce is definitely our winning strength.

Own manufacturing units

Having our own manufacturing units enables us to have a greater control over production process. This in turn will facilitate us to produce higher quality mobile devices which means higher customer satisfaction.

Product & Go-to-Market Strategy

  • 1

    Dedicated Market Research

    Competitive analysis, gap analysis and feature Vs price mapping.

  • 2

    Product Design

    Work on functions, tech specifications and aesthetics post approval from the market research team.

  • 3


    Prototype Build (NPI/Trial) launch for a small volume, ranging between 100-300 units, tested regularly on technical and functional aspects.

  • 4

    Mass Manufacturing

    After final tests, the approved prototype is sent to the manufacturing plant for mass production.

  • 5

    Marketing and Sales

    Detailed marketing plan made based on the features and targeted price range, backed by various ATL and BTL activities that promote and empower stockists, distributors and retail partners.

  • 6

    Service and Support

    Celkon has over 500+ dedicated service centres across India to ensure complete customer delight.

Minds behind Celkon

Y Guru

A resolute visionary, Guru is committed to take Celkon to the next level and make a mark in the Indian mobile phone industry.

Y GuruChairman and Managing Director

Murali Retineni

Murali has worked with global software companies, and his passion and out-of- the-box thinking fuels the Celkon spirit.

Murali RetineniExecutive Director

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